Data protection directives.

BMW AG attaches great importance to privacy protection and observes data protection laws.
The following text provides you with information on how we deal with your personal data.

Personal data.
BMW AG only collects, stores, or processes data to achieve this website's operational objects.
In general, all users may use this website without any personal data having been collected. They do not need to register to be able to use the services. However, if you intend to register for one of our personalized services, including without limitation, our newsletter and download center, you will be required to enter your personal data.
Your personal data will be only be used to enable your access to our services requiring registration or render services to you. Accordingly, your personal data will exclusively be requested, processed and used to the extent necessary to achieve the contractual object.

Collection of general information.
If you access our websites, information of a general nature will be collected automatically. This information comprises e.g. the kind of web browser and operating system used, the domain name of your internet service provider and the like. This is exclusively information that does not permit any identification of you as a person. The same data is also generated when accessing any other website on the internet. Therefore, this is not a specific feature of our websites. This kind of information is only collected anonymously for statistical analysis by us.

Website analysis (this text is provided by Google, Inc.).
Within the framework of this platform, we use Google Analytics, a web analysis service of Google Inc., U.S. ("Google") on our website. Google Analytics uses cookies, which enable an analysis of your use of our platform. The information generated by these cookies through your use of your platform (including your IP address) is sent to a Google server in Europe, i.e. in a member state of the Agreement of the European Economic Area, where the IP address is made anonymous, so that reference to any persons shall be excluded. This abbreviated IP address is only transferred to a server in the U.S. after anonymization of the IP address. The complete IP address is only transmitted to a server of Google in the U.S. and abbreviated there in exceptional cases. Google will use the information generated by the cookies on our behalf to assess your use of the platform, to summarize reports on the use of the platform and to render other services related to the use of the platform and the use of the internet in general. The (abbreviated) IP address will not be merged with other Google data. In addition to the browser settings described above, you can prevent Google from processing your data by downloading and installing the browser plug-in available under the following link:

Data collection during user registration.
When registering for the use of personalized services, personal data will be collected. This includes your name and contact and communication data, such as telephone number and email address. Depending on the respective service, additional data will be required, such as details of the firm, business address and business communication data.

Examine or change personal data.
If you are registered with us, you may examine the personal data in your customer account by using a protected access option and change the data in your customer account.
Of course, the website team is also available to provide you with information on all personal data related to you which is stored on the website and delete it on request.

Security of your personal data, SSL technology.
The website has adopted technical and organizational measures to protect your personal data, in particular, against random or deliberate manipulation, loss, destruction or access by unauthorized persons. These security measures are continuously adjusted according to technical developments. The transmission of personal data between your computer and our server is always encoded (SSL procedure, Secure Socket Layer).
BMW AG strives to take all of the technical and organizational security measures required to store your personal data such that it is protected against unauthorized access and abuse.
BMW AG will at no time pass on your personal data to third parties without your express consent, unless BMW AG is obliged to do so due to legal requirements.

Use of cookies and comparable technical procedures.
The website uses so-called cookies and comparable technical procedures which leave an identifying mark on your computer.
The website uses JavaScript to gather and assess data, including the time until a site is built up, shut down properly or improperly, the duration of a visit on a specific site, data for interaction between sites and when the site is exited. These procedures are used to analyze how the website is used and how its overall offer can be optimized.
You can, of course, also visit the website without cookies. If you wish, you can deactivate the use of cookies in your browser settings any time. You can consult the help menu of your internet browser to find out how to change these settings. Please note that individual features of our website may not work if the cookies are deactivated.

Social plug-ins.
Our website also uses so-called social plug-ins. Plug-ins of the services, Facebook, Google+, Twitter, and AddThis are currently in use. These plug-ins sometimes send information, including without limitation, personal data, to the providers of these services for their use where applicable.
If necessary, BMW AG prevents unaware and/or unintended transmission of data to external providers of services (Facebook, Google, Twitter, AddThis) by a “two-click solution”: In order to use a plug-in, the user himself must activate it for this specific case. Only after this, is the plug-in code carried out.
BMW AG does not have any influence on which data is collected by an activated plug-in and how it is used by the provider. Currently, one can expect at least the IP address and information relating to the device to be collected and used. The services' providers may also try to store cookies on the computer in use.
  • The Facebook Like button uses a direct connection to the services of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, U.S. This way, Facebook is informed when a certain site is visited. If you are logged into Facebook at the same time, Facebook can identify you as a visitor of a certain site. Please refer to the notes on data protection provided by Facebook to find out which data is collected in this process and how it is used. : You can find find out about settings to protect your privacy at:
  • The social plug-in of Google+ establishes a direct connection to the services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S. This way, Google is informed when a certain site is visited. If you are logged into Google at the same time, Google can identify you as a visitor of the site concerned. Please refer to the notes on data protection provided by Google to find out which data is collected in this process and how it is used: You can find find out about settings to protect your privacy at:
  • The social plug-in of Twitter establishes a direct connection to the services of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, U.S. This way, Twitter is informed when a certain site is visited. Please refer to the notes on data protection provided by Twitter to find out which data is collected in this process and how it is used: You can find out about how to protect your privacy at:
  • The social plug-in of AddThis makes it possible to set bookmarks and share and pass on different website contents. The plug-in establishes a direct connection to the services of AddThis Clearspring Technologies, Inc., 8000 Westpark Drive, Suite 625, McLean, VA 22102, U.S. This way, AddThis is informed when a certain site is visited. Please refer to the notes on data protection provided by AddThis to find out which data is collected in this process and how it is used: You can disagree to the use of your data by activating Opt Out Cookies at any time. For further information, see the Add This LLC's website in the link above.

Duration of data storage.
BMW AG observes the principle of avoiding and minimizing data. Therefore, personal data is only stored as long as necessary to achieve the respective objects or in compliance with the storage terms provided by legislation. After the respective object has been achieved and/or the terms have expired, the corresponding data is blocked or deleted routinely and according to legal requirements.

Your rights to information, correction, blockage, deletion and objection.
You have the right to obtain information on your personal data stored by the website any time. You also have the right to correction, blockage or deletion of your personal data - aside from the storage of data required to carry out business.
If you have questions to this issue contact the support team please

Change of our data protection directives.
This declaration on data protection is amended from time to time as necessary for it to always comply with current legal requirements or in order to carry out changes in the services in the declaration of data protection, e.g. when introducing new services. The data protection declaration currently published from time to time shall be applicable.